Asset World Corporation Public Company Limited (AWC), a leading real estate developer in Thailand focused on comprehensive lifestyle solutions, has signed a collaboration agreement with Nobu Hospitality, the world-renowned luxury lifestyle brand founded by Chef Nobu Matsuhisa, Meir Teper, and Robert De Niro, to jointly develop and launch Nobu Hotels and Restaurants in Thailand. The first phase will begin with the opening of the first and only Nobu Restaurant in Thailand, located on the rooftop of Empire Tower, the largest mixed-use lifestyle office building in Thailand, situated in the heart of Bangkok's premier business district. The restaurant is expected to open by the end of this year, followed by the investment in 1-2 Nobu Hotels within the next 5-6 years, fully funded by AWC.

Nobu Hospitality is recognized as a global luxury lifestyle brand, with Nobu hotels and restaurants featuring distinctive designs, premium ingredients, and exceptional service. Each location harmoniously integrates with the local culture of major cities worldwide where Nobu operates, offering customers a relaxed atmosphere to indulge in unique culinary experiences. The concept of Kokoro, which means "love" in Japanese, is a key element of the brand's commitment to providing outstanding hotel and restaurant services in major cities across five continents, establishing itself as a premier destination that attracts businesspeople and travelers from around the globe, including New York, Las Vegas, Manila, Miami, Malibu, London, and Ibiza. Reservations are often required well in advance due to the brand's immense popularity and its patronage by global celebrities.

Nawallapa Traisorat, CEO and Managing Director, stated, "Empire Tower will not only serve as a hub for executives, businesspeople, office workers, and partners of leading Thai and multinational companies but will also transform this location into a vibrant global destination in the heart of Bangkok, blending business and lifestyle, and attracting both locals and visitors from around the world to dine, socialize, or celebrate successes together."

The announcement of this business collaboration with Nobu Hospitality will drive AWC's commitment and development plans to make Empire Tower a mixed-use facility with top-notch services, meeting the needs of a global destination in every aspect, attracting tourists who value excellent food and service, and further enhancing Bangkok's image as a world-class destination that everyone wants to experience. AWC will play a crucial role in supporting the tourism, food, and service industries and creating economic value for Thailand.

Nawallapa further stated that AWC is confident in investing in Thailand's tourism industry and will continue to expand its investments according to its long-term business plan by partnering with experts from various fields worldwide to create value and distinctiveness in Thailand's hospitality, accommodation, and restaurant sectors. Even during the COVID-19 crisis, AWC has not remained idle, focusing on enhancing employee capabilities, reducing unnecessary costs, and improving operational efficiency to prepare for a return to normalcy, allowing for a seamless continuation of business operations.

AWC seeks and selects business partners with global standards and expertise, along with unique strengths recognized internationally. The collaboration between AWC and Nobu Hospitality will mutually enhance each other's potential in every aspect. We are confident that establishing Nobu Restaurants on the rooftop of Empire Tower will attract businesspeople and travelers from around the world to check in and create experiences atop this building, making Bangkok and Thailand an even more intriguing destination."